How To Stop Being A One Man Band
Let’s talk about the one-man band syndrome. I don’t know if its a syndrome but I see a lot of fellow marketers struggling to grow beyond this point without adding a dozen of other stresses to their plate.
Like most marketers, I started out as a “freelance” type of marketer to clients, 1 on 1 before building my agency and then scaling to where I am today.
Why is that some marketers can’t seem grow beyond a one man band?
In today’s post I want to shine the light on what I feel the main reasons are in hope that I can point you in the right direction for building your own virtual team.
Fear of going backwards
This is a big growth curve which I feel everyone needs to go through if they want to scale beyond themselves.
It’s based around the idea of: “You cannot move beyond where you are by doing what you’ve always done”.
Common sense I know but most marketers are trying so hard to hold onto what they are doing while also trying to scale. Something must give.
In this case you need to go backwards initially before you can go forward into a new path. In this instance, you need to decrease and slow the speed of your business down which yes, may mean you might be earning less for a few weeks or even months before you speed up by adding a virtual team to your business and getting them up to speed as a production line.
Confused about finding talent.
There is also a lot of confusion about where to find talent. Should you hire A-Players? (the answer is no) Should you ask inside Facebook groups? How about Fivver or oDesk.
The truth is that it doesn’t matter where you start hiring and building a virtual team from, as long as you start building them.
Progress forward is better than no progress at all. However, personally, I always hire from Odesk. All of my last 70+ virtual team members I’ve had have all been from UpWork. I used very specific job postings and a very crafty way to filter through talent to scope out the right people for the job.
I can’t afford to build a virtual team
I could answer this with the most annoying response possible which would be, “You cant afford to NOT afford to build a virtual team”. As corny as that sounds, there is a lot of truth to this.
Building a virtual team and building your production line should be your number 1 priority alongside closing sales and serving clients.
It’s not the act of building a team that is what you’re chasing but rather what comes at the tail end of having a virtual team. Speed of service, more predictable and consistent results for clients and an overall spike in your sales volume.
However there comes a time when ever marketer must make the and leap and decide that this month, they’re going to begin building their own dream team.
Best of all, when you follow a “production line” mentally to building your team its generally easier and a lot more cost effective. It’s not unheard of to have a virtual team that costs $6 per hour generate the same quality as a $120 p/h contractor.
What I they steal my clients?
This is a huge objection I hear from new marketers who are trying to get their heads around building a team.
They are worried that the contractors, freelancers and the virtual team they build are simply going to turn around and steal their clients.
This may be a possible case when you only hire A-Players who are all round problem solvers and creative geniuses. However, when your business and the clients results are built on systems and a production line process – No single contractor or team member can take your client.
Your client’s results are not dependable on a single contractor instead they are dependable on the machine you have built, your production line, not your team.
The second reason why this is highly unlikely is that if a contractor wanted to have their OWN clients, they wouldn’t be working for you. Simple as that. A contractor wants to do what their good at without the drama of managing clients.
Sorry, you’re not the ONLY wizard.
I’m sorry to break it to you but you are not the only wizard.
You are not the only “best’ person at your craft as a marketer, if that be email, seo or paid traffic.
For some reason marketers tend to think that no one else in the entire world could ever be as good as them OR will they ever find someone who is able to produce the same quality that they can for a their clients. I used to think the same thing, the exact same thing, I used to think I was the only marketing wizard who could work magic on my client’s problems.
I then began to build a team around systems and quickly saw that my virtual team was able to get the exact same result because I had taken the time to build a predicable production line that allows anyone from any country, to step it, press a few buttons and generate the same result as if I had done it on my own.
There are many reasons why marketers get stuck being a one man band. It may be because of growing to quickly where they were suddenly booked out all at once with no time to think about building a team.
Or it may be because they have a hard time saying no.
The above reasons are a lot deeper than what simply scratches the surface.
The truth of the matter is that all marketer seriously need to think about building support mechanism around them in the context of a virtual team.
The quicker a team is put in place the quicker the business can begin to scale and the less the marketer becomes a one-man band.