Here’s Why Outsourcing “Never” Works For You
On any given week I’ll have between 18 and 25 calls with digital marketer who entrepreneurs who claim that outsourcing doesn’t work for them, or the projects they are managing cannot be outsourced.
My goal of these calls it to not argue the point of merely that “it can” but rather to show them how at my agency, (which as of today has a core virtual team of 16) can outsource and manage every aspect of our internal efforts and those of our clients.
The secret is in the detail. As cliche as that sounds.
When entrepreneurs think of outsourcing, they think of it as projects.
I want to outsource someone to do my email marketing. Alternatively, I want to outsource to my funnel design or Facebook ads or SEO.
While all of this is possible and supremely easy. (This video shows how to outsource all of that: https://jamiestenhouse.com/l/casestudy/)
The statement in itself of “I want to outsource ________” is flawed. Outsourcing entire projects are passing the creative and more importantly, subjective quality standards to the freelancer or the person on your team.
This isn’t to say that you should be micromanaging them during the project timeline; however, there is a little bit of detail that is required.
The best way is to paint a visual example using the two below lists.
Let’s say I want to outsource the two below website tasks-lists, which one of those lists would you think is going to have a higher level of quality that is not going to need you to re-do the work.
- Web Design Project
- Design website
- Build website
- Make site live
- Web Design Project
- Install WordPress Theme
- Upload logo into theme settings
- Replace the header image
- Update slideshows
- Adjust menu items
- Add three footer elements
- Remove Sidebar
- Add 5x images here
- Shrink this row
- Remove excess padding
- Add second mobile menu…
- ….etc etc
I know this is a loaded question.
Of course, the more detailed, broken down TASK LIST is going to come back with fewer errors and less of the work that is going to need to be redone. So the team member working on that list, although it may be 3 or 4 times bigger. They’re not going to need to be micromanaged. You won’t hear from them until the task list is complete.
It is easier, quicker and cheaper to outsource set tasks units in bite-size chunks then it is an entire project.
The smaller the detail, the faster it is to outsource and the less likely it is for someone to get the task wrong.
“Yes Jamie, this is all well and good in theory, but I don’t have time to explain EVERYTHING that needs to be done.”
This is a common objection I always get to this style of outsourcing, and it is usually coming from a place of assuming before trying.
When I outsource in this style of workflow, using micro tasks rather than entire projects I can usually expect a 6 to 1 return on my time. Meaning that for every straight 1 hour, straight, non-stop, that I’m creating these tasks. It frees up 6 hours of my time in the future.
In any given single hour I can create between 30 to 45 tasks/processes that have quality control frameworks in place and allow my team to work without me while still hitting well above client stands. This video explains how I outsource 30 to 45 tasks and processes per hour: https://jamiestenhouse.com/l/casestudy/
The reason why outsourcing entire projects doesnt work is that you’re giving your team way to much room to fill in the blanks.
You need to understand, no team member goes to work with the thought of “Hmm, I may decide to do bad work today” yet this is the common complaint of people who say outsourcing does work or they cannot outsource a certain task.
Somewhere throughout the communication, that team member thought that the quality of work they were doing is exactly want you wanted. Somewhere they believed that the output was okay. That somewhere is the input. The input from you. If your team isn’t up to scratch, you’re usually the one to blame.
- Are you handing over entire projects or taking the time to assign tasks within the project?
- Are you leaving any room for the assumption?
- How about creative freedom, how much of that are you allowing?
- How well do you know the task that your outsourcing, are you speaking the right language?
- Have you given your team everything they need to do the task or are they going to need to ask you for extra details or information?
All of these questions tend to highlight flaws in the way that people process and outsource.
The key takeaway here is not to outsource entire projects but rather break those projects down into one by one task’s that are near impossible to get wrong.
Sure it is a bit more of a time investment on your behalf upfront, but by the end of the week, you’ll be seeing a 4, 5 or 6x return on your time.
I guarantee it.
If you wanted to see a live example of this and take a peek behind my agencies processes, let’s set up a time for me to share my screen and show you how we drive a virtual team of 16 from a single dashboard: https://jamiestenhouse.com/letschat/