Category : Email Marketing

Business Conversion Email Marketing

10 Elements To Create A ‘Golden Touch’ Lead Magnet.

10-Steps-To-Create-A-'Golden-Touch'-Lead-Magnet

Lead magnets are needed to grow any online business. They provide the business with the ability to capture new prospects and begin building a relationship with them. However not all lead magnets are equal. There’s a fine line between providing pure crap and actually giving value in terms of a result. Below are my thoughts on what creates a golden touch lead magnet. A lead magnet what when people opt-in for, they are inspired, uplifted and more likely to take action on your next request within the funnel. 1) It has to be incomplete. Too many people try to “deliver the […]

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Business Conversion Email Marketing

How To Get An Extra 35% – 50% Total Opens On Your Email Marketing

How-To-Get-An-Extra-Total-Opens-On-Your-Email-Marketing

This is how I go about generating an extra 35 – 50% of total opens using Get Response through a tactic I call “Re-Targeting Emails”.  

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Business Conversion Email Marketing Social Media

How To Get More Clicks On Your Facebook Advert For Less

headlines-for-facebook-advertising

There are many factors that can influence the success of your Facebook campaign at any given time. These range from the image, the targeting, the copy, the placement, the bid price and so on. However one element that usually gets overlooked and rarely split-tested is the headline. While the headline is not the largest attention grabber for a prospect within the newsfeed or even the right hand column, it does tell them what to expect before they click through. When I’m talking about the headline, I’m referring to this section here: Here’s why the headline matters. A strong headline for […]

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