Tag Archives: marketing

Business

Meet Your Prospects Where They Are.

Is-what-your-selling-believable

Is your marketing believable to your prospects? Or are you marketing a message that is too far from where your prospects actually are?… Meeting your prospects where they are is a great approach to capture MORE of the market to effectively communicate your offering because the result seems believable and achievable.

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Business

Fail safe marketing for web stores

How-online-stores-can-stop-losing-sales

Online stores are constantly facing challengers from every direction. New competitors who enter price wars, extremely savvy customers and of course a google search page filled with dozens of other options related to the customer’s needs. Most online stores drive traffic to their web store using SEO or PPC. In which case they are always aiming for the one outcome. Get. That. Damn. Sale. I want to introduce into a fail safe marketing. It’s nothing new but it ensures that your web store has the greatest chance to service online. Right now if your business model sounds something like the […]

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Business Entrepreneurship

Avoid Being Seen As A “Hype-brand” & Embrace the Marketing Low

You-need-to-embrace-the-low-points

I’m always generating new marketing concepts that I pull from real life. This is one of them that came to me over the weekend so site tight with me while I talk it out with you here 🙂   You need the marketing LOW to amplify the marketing HIGH. This concept that came to me when a close friend of mine was laughing at a certain event promoter’s campaign. When I looked at it, she was right. It all sounded very hypey. I looked at the last event they were promoting, it also sounded hypey. Looked back a little bit […]

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Business

The Definition Of “Adding Value”

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The term Adding Value gets throne around a lot. Just add more value than the other guy and you’ll be fine. “Adding Value” has been taken to the extreme in the modern business world with prospects, customers and clients simply becoming overwhelmed because of the “value added” The usual approach for “adding value” within the information and marketing world has been based around providing the person with more stuff. More information. More content. This could not be further from the opposite of adding value. In my 3rd video I share the forgotten definition of adding value and the REAL reason why people […]

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Business

How To Increase Your Open Rates By NOT Including Links.

How-To-Increase-Your-Open-Rates-By-NOT-Including-Links.

[vc_row][vc_column][vc_column_text]I’m going to receive a bit of hate mail from other “marketers” for saying this but – I don’t recommend including links inside your email unless you’re selling. If you’re simply adding value, delivering content then you should never, ever, be linking out of your email to your blog or an article or a video. Why? In this follow up video from How To Increase Your Email Marketing Open Rates I explain how by NOT including links inside your emails and actually providing your list with the FULL content inside your email can increase your open rate and the overall responsiveness […]

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