Tag Archives: email

Business

How To Increase Your Open Rates By NOT Including Links.

How-To-Increase-Your-Open-Rates-By-NOT-Including-Links.

[vc_row][vc_column][vc_column_text]I’m going to receive a bit of hate mail from other “marketers” for saying this but – I don’t recommend including links inside your email unless you’re selling. If you’re simply adding value, delivering content then you should never, ever, be linking out of your email to your blog or an article or a video. Why? In this follow up video from How To Increase Your Email Marketing Open Rates I explain how by NOT including links inside your emails and actually providing your list with the FULL content inside your email can increase your open rate and the overall responsiveness […]

Keep Reading
Business

How To Increase Your Open Rates Without Changing Your Subject Lines

howto1

If you have an e-mail list then I’m sure you’ve tried to increase your email marketing open rates. Who hasn’t? You would have started by tweaking your subject lines and maybe even trying to trick your audience into opening your emails by using a FWD: or RE: tag just to ensure that they see the value inside your email. While this may work for the interim, its only a short term fix. And of course, everybody hates being tricked into opening an email to spite how good the content inside is. It’s quite simple. Higher open rates = more eyeballs […]

Keep Reading