Tag Archives: conversion

Business

Fail safe marketing for web stores

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Online stores are constantly facing challengers from every direction. New competitors who enter price wars, extremely savvy customers and of course a google search page filled with dozens of other options related to the customer’s needs. Most online stores drive traffic to their web store using SEO or PPC. In which case they are always aiming for the one outcome. Get. That. Damn. Sale. I want to introduce into a fail safe marketing. It’s nothing new but it ensures that your web store has the greatest chance to service online. Right now if your business model sounds something like the […]

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Business

The Definition Of “Adding Value”

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The term Adding Value gets throne around a lot. Just add more value than the other guy and you’ll be fine. “Adding Value” has been taken to the extreme in the modern business world with prospects, customers and clients simply becoming overwhelmed because of the “value added” The usual approach for “adding value” within the information and marketing world has been based around providing the person with more stuff. More information. More content. This could not be further from the opposite of adding value. In my 3rd video I share the forgotten definition of adding value and the REAL reason why people […]

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Business

How To Increase Your Open Rates By NOT Including Links.

How-To-Increase-Your-Open-Rates-By-NOT-Including-Links.

[vc_row][vc_column][vc_column_text]I’m going to receive a bit of hate mail from other “marketers” for saying this but – I don’t recommend including links inside your email unless you’re selling. If you’re simply adding value, delivering content then you should never, ever, be linking out of your email to your blog or an article or a video. Why? In this follow up video from How To Increase Your Email Marketing Open Rates I explain how by NOT including links inside your emails and actually providing your list with the FULL content inside your email can increase your open rate and the overall responsiveness […]

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Business

How To Increase Your Open Rates Without Changing Your Subject Lines

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If you have an e-mail list then I’m sure you’ve tried to increase your email marketing open rates. Who hasn’t? You would have started by tweaking your subject lines and maybe even trying to trick your audience into opening your emails by using a FWD: or RE: tag just to ensure that they see the value inside your email. While this may work for the interim, its only a short term fix. And of course, everybody hates being tricked into opening an email to spite how good the content inside is. It’s quite simple. Higher open rates = more eyeballs […]

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Business

1 Secret To Making Your Campaigns Convert

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Closing down sale – 50% off Overstocked, everything must go. End of season clearance, save big! We’ve all heard these slogans blasted through more than one channel of marketing in the past. Exactly what are these slogans, why are the massive businesses saying them? Well, in a single term. They are justifiers They are telling you why they are having their sale and its an extremely powerful component of all sales. It makes the deal that little bit sweeter and makes that membership sale a little bit more exclusive. A justifer gives a reason for a drop in price or […]

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