Business Conversion Email Marketing Social Media

How To Get More Clicks On Your Facebook Advert For Less

headlines-for-facebook-advertising

There are many factors that can influence the success of your Facebook campaign at any given time. These range from the image, the targeting, the copy, the placement, the bid price and so on. However one element that usually gets overlooked and rarely split-tested is the headline. While the headline is not the largest attention grabber for a prospect within the newsfeed or even the right hand column, it does tell them what to expect before they click through. When I’m talking about the headline, I’m referring to this section here: Here’s why the headline matters. A strong headline for […]

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Entrepreneurship

Always Do The Work Because It is “Easy”

avoiding-the-work

I feel, in this hyper connected front that there are too many people seeking permission and validation from their marketplace, mentors and customers. Act through your intentions and if it’s congruent, those that resonate on any level with will fall in line and follow your lead. Those who don’t respond leave them behind, keep moving forward, acting through your intention, staying congruent, remaining free of the outcome and always, always doing the ‘work’ All work is easy. The work itself is seductively easy. You probably know what you should be doing in order to get to where you want to […]

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Business

Meet Your Prospects Where They Are.

Is-what-your-selling-believable

Is your marketing believable to your prospects? Or are you marketing a message that is too far from where your prospects actually are?… Meeting your prospects where they are is a great approach to capture MORE of the market to effectively communicate your offering because the result seems believable and achievable.

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Business

Homeless Words

words-to-never-use

A little while ago I coined a term called “homeless words”. Simply put, these are words that should never have a home within your marketing campaigns, or your business. While all of use may be trying to activity communicate our message as clearly as possible more often than not we allow a few sneaky homeless words to sneak into our business. Excluding homeless words can be the difference between looking like an amateur and a polished pro. Define: Homeless Words- A word or series of words that lack exact or precise, clarity and certainty

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Business

Fail safe marketing for web stores

How-online-stores-can-stop-losing-sales

Online stores are constantly facing challengers from every direction. New competitors who enter price wars, extremely savvy customers and of course a google search page filled with dozens of other options related to the customer’s needs. Most online stores drive traffic to their web store using SEO or PPC. In which case they are always aiming for the one outcome. Get. That. Damn. Sale. I want to introduce into a fail safe marketing. It’s nothing new but it ensures that your web store has the greatest chance to service online. Right now if your business model sounds something like the […]

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