Business Conversion

Facebook Advertising – Which Hour Converts More?

when-to-advertise-on-facebook

When was the last time you were awoken at 3 am and you made a life altering decision?

Hopefully, not too often. However I’m currently witnessing a trend of many entrepreneurs simply running their adverts on 24 seven “hands free mode autopilot mode”.

If you really want to optimize your Facebook advertising to generate the biggest bang for your bucks, you need to be paying attention to what times convert best. While Facebook is a massive source of traffic and there is an “unlimited” source of it, simply advertising 24 hours a day doesn’t mean that you’re going to generate quality traffic around the clock.

I’ve found, while generating customers online in over 70 different industries over the last 8 years that the late into the night it becomes the lower click quality.

Sure, while your cost per click or your conversion rate may drop overnight, (it may even increase due to sleepy people just scrolling through their newsfeed tapping or clicking on things to kill boredom), the quality of that click doesn’t go much further than just a click or a dead lead within your database.

There are many reasons behind this.

The first one as I said just before is that at those times, many people are just online for the sake of being online.

Trying to amuse themselves and using your advert as an avenue to do so. The second is that when a lead opts into your list at 3 am, they may not remember doing so when they awake the next day and will unsubscribe and even in some cases report you for unwillingly adding their email to your database. The third is that most people (myself excluded) are highly unmotivated at night to commit to anything long term.

Sure you might generate a sale here or there but long term, the quality of that prospect or customer is going to be lower than ideal.

So what should we be doing?

The answer is simple, time parting. We should be setting which hours our Facebook advertising runs rather than let it run throughout the day on its own will.

This can be set up with the Facebook adverts manager as shown below:

facebook-ads-ad-scheduling-1024x543

Another benefit to use time=parting that many people don’t know about is that it actually amplifies the intensity of your advert and in turn should increase your overall conversion rate.

For example let’s say you have a budget of $100 per day.

If you were to live that online for 24 hours a day you would be looking at to spend $4 per hour. A nice slow burn of your budget and a nice slow even spread of your advert throughout the day.

On the other hand, if you were to define a set 4 hour window where you’ve tracked that the biggest conversions come through and only advertise during that period, you’re looking at $25 per hour during “prime time”.

The bigger budget per hour means not only will you be advertising to quality clicks but you’ll also be advertising more aggressively, the same individual may see your advert 7, 8 or 9 times per hour rather than 1 or 2 times per hour with the previous example. This alone will sky rocket your conversion rates and brand presence within the marketing.

Within my new brand, Market Titans Agency, we have defined a set window that yields the highest conversions for our clients at the moment. Be aware, this window usually changes with each passing week and we are always editing it, so I suggest that you use a tool like Improvely to run your own tests.

However at the moment we focus the advert budget during the following time periods:
2016-05-31_0841

I found that advertising during these times always yielded a conversion rate of 45% and up.

So rather than running your adverts 24 hours a day 7 days a week or simply hitting the boost button. Take the time to set up intelligent campaigns using hour parting to only advertise during the times when your idea prospects and clients are likely to take action.

If you liked this then you might find it useful to download our Facebook advertising checklist. This is how we test the profitably of every advert before we launch it and turned facebook from a time-waster into a money-maker. Click here to learn more.

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Jamie Stenhouse
Jamie Stenhouse is an Entrepreneur and Marketer who specializes in assisting business owners and clients to generate customers online – in any industry. With a sharp mind and high value on creating profitable results in the online marketing arena
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